1) Reducing IT Costs Is More Important Than Ever According to Financial Insights, virtualization is one of the top five priorities for IT spending in the financial services industry. Server and endpoint virtualization are transforming IT operations by reducing costs through higher resource utilization. This offers financial institutions a streamlined, automated and cost-effective way to deploy and support both computing resources and users, while also meeting regulatory requirements for privacy and reporting. Andi Mann, Research Director at Enterprise Management Associates, has noted 90 percent of enterprises report real and measurable ROI from virtualization in general. This translates into renewed opportunity for financial institutions to leverage virtualization as a cost saving measure. This includes server initiatives. Standardizing on a common set of tools at the software layer can greatly reduce operational complexity across heterogeneous operating systems, storage and applications. Financial services institutions can lower their costs with tiered storage. Older files can be moved to less expensive storage devices without changing the way users or applications access those files.